PRP320
Public Relations Trends and Issues
In this course, you'll explore a range of trends and issues in today's public relations field. You'll review the basic market research principles that are necessary to any PR role, and learn how to plan, implement, and evaluate public consultation and community involvement.
Instructors: Jayne Akizuki, Lucy Duso, Theo Lamb, Daniel Savas, and Miguel Strother
This course is available only as part of the Public Relations Certificate.
What will I learn?
This course will cover the following:
- The role of market research in public relations
- Key steps in conducting market research projects
- How to identify and interpret key trends from market research findings
- The benefits and challenges of community involvement
- How to write a simple community involvement plan
- How to define an audience and target their specific interests
- Identify why opinion writing is an indispensable skill
- How to write a concise, yet powerful letter to the editor
- How to adapt traditional opinion writing for various forms of social media
How will I learn?
- Attendance and class participation
- Assignments
How will I be evaluated?
- Class participation
- In-class exercises
Textbooks and learning materials
You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.