PRP250
Writing and Editing for the Web
Writing for websites is not the same as writing for print media. Effective web writing requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people use it differently than print.
This course will introduce you to a range of skills that interactive writers and editors need, including content research and development, information architecture, search engine optimization, adapting print materials for the web, and understanding Web 2.0.
Instructor: Lisa Manfield
This course is available only as part of the Public Relations Certificate.
What will I learn?
In this course, you’ll learn to do the following:
- Explain the purpose of Web 2.0 tools and SEO in web content
- Describe the difference between print and web copy requirements
- Engage in the web writing process from start to finish
- Tailor and adapt content for the web
- Research and select appropriate keywords, then use them effectively in web copy
- Develop a simple site architecture
- Create web articles, web page content, and web ads that are search engine optimized
- Write micro-content and apply hyperlinks to web copy
How will I learn?
- Lectures
- Demonstrations
- In-class exercises
- Independent take-home assignments
How will I be evaluated?
- Assignments — 85%
- Participation — 15%
Textbooks and learning materials
You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.