Mitchell Fawcett has been working for over 10 years in the lifestyle sector to help brands tell their story and connect with their customers. His career began in the hospitality industry, where he worked alongside some of the world’s largest hotel chains as they underwent major brand evolutions. He developed and executed local, national and international public relations campaigns that resulted in coverage ranging from Condé Nast Traveler to The Price is Right.
As the digital world evolved, Fawcett stayed on the cutting edge of social media, understanding how it allowed businesses to connect and engage with their customers like never before. He is passionate about helping brands harness this power to raise awareness, build loyalty and drive sales.