Nicky Fried

Managing Partner, AKKADIS Change Practice

Nicky Fried works with organizations and communities to translate change and strategy so that "leaders, employees, and the public embrace and live the change every day through their actions and behaviours," she says.

Fried's approach is to connect people emotionally and intellectually to change, ensuring they understand and embrace the journey toward change as well as their roles as responsible citizens. 

Fried has 25 years’ experience as a communicator, including internal communications and communications targeted at behavioural change. She is a recognized expert in storytelling, enabling her clients to achieve better results through connecting people to a common set of values and goals. Her approach ensures employees are able to make the connection between their own personal journey and that of the organization.

Through story, Fried helps employees to understand complexity and desired behaviours. She has a strong interest in helping people develop personal connections to sustainability, both environmental and social.

Current and recent clients include Metro Vancouver, the City of Vancouver, Salmon Arm Savings and Credit Union, Ontario Lottery and Gaming, BC Hydro, SaskPower, Saskatoon Health Region, and Central 1.