Amy Robertson is a marketing, communications and PR professional. Currently, she works in media relations and issues management at the Provincial Health Services Authority. She has also worked in-house at Trinity Western University, Simon Fraser University and Briercrest College and Seminary. She specializes in communications and PR strategy, crisis communications and issues management, marketing communications content, social media communications, editorial and web writing, and editing. Her articles have appeared in publications across the country, and she has an unusual passion for grammar. Currently, she is enrolled in an MA in Communication at SFU, during which she is exploring whether social media makes our sense of community more individualistic.