Communication is key to the bottom line
Business-to-business (B2B) marketing focuses on building relationships between companies and their corporate partners and customers. The end goal is to improve a business’ bottom line.
This kind of goal is common, but B2B marketing is unique in that the transaction is usually higher, the sales cycle is longer, and reaching the decision maker is more challenging. This creates a need for constant, multi-channel marketing campaigns that establish credibility, build trust, and enhance relationships over a long period of time.
Instructor Natasha Netschay Davies on opportunities in B2B marketing
Business-to-Business Marketing Certificate
In the part-time, online Business-to-Business Marketing Certificate, you’ll learn the skills and techniques you need to excel as a B2B marketer.
Courses (available individually)
2 Business-to-Business Marketing Program Practicum B2B410 B2B410-ON1174
5 Thought Leadership Campaigns B2B240 B2B240-ON1181
2 Reputation Management and Governance B2B260 B2B260-ON1181
6 Effective B2B Writing B2B110 B2B110-ON1181
20 B2B Demand and Lead Generation B2B320 B2B320-ON1181
1 B2B Metrics: Measuring the Impact and ROI of Campaigns B2B330 B2B330-ON1184
8 Content Marketing: Creating and Sharing Corporate Content B2B120 B2B120-ON1184
13 Content Management System (CMS) and B2B Service Vendors B2B340 B2B340-ON1184
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