Communication is key to the bottom line
Business-to-business (B2B) marketing focuses on building relationships between companies and their corporate partners and customers. The end goal is to improve a business’ bottom line.
This kind of goal is common, but B2B marketing is unique in that the transaction is usually higher, the sales cycle is longer, and reaching the decision maker is more challenging. This creates a need for constant, multi-channel marketing campaigns that establish credibility, build trust, and enhance relationships over a long period of time.
Instructor Natasha Netschay Davies on opportunities in B2B marketing
Business-to-Business Marketing Certificate
In the part-time, online Business-to-Business Marketing Certificate, you’ll learn the skills and techniques you need to excel as a B2B marketer.