Business-to-Business Marketing

Communication is key to the bottom line

Business-to-business (B2B) marketing focuses on building relationships between companies and their corporate partners and customers. The end goal is to improve a business’ bottom line.

This kind of goal is common, but B2B marketing is unique in that the transaction is usually higher, the sales cycle is longer, and reaching the decision maker is more challenging. This creates a need for constant, multi-channel marketing campaigns that establish credibility, build trust, and enhance relationships over a long period of time.  

Instructor Natasha Netschay Davies on opportunities in B2B marketing

Business-to-Business Marketing Certificate

Thank you for your interest in SFU's Business-to-Business Marketing Certificate. Please note that the program has now concluded. We are exploring and envisioning new approaches to this area of study in order to develop future programming that meets the evolving needs of our students. 

In the meantime, we welcome you to discover our other Communications and Marketing courses and programs.  

For any inquiries, please contact