Digital Communications

As we go into the second decade of the 21st century, legacy industries are contracting while digital forms of communications continue to expand. There are many employment opportunities in digital media. Employers are looking for skills in social media marketing and monitoring, community engagement and management, and social media recruitment.

Digital Communications Certificate

SFU’s Digital Communications Certificate will give you the knowledge and skills you need to build community around a brand or organization using online content marketing, web advertising, and social media.

Throughout eight practical courses, we’ll focus on the latest tools, techniques, and skills associated with the following:

• Social media networking, integration, and outreach
• E-commerce
  
• Blogs and writing for the web, including the principles of search engine optimization (SEO)
• Content marketing
• Online display advertising and pay-per-click platforms
• Website mechanics

Digital Communications Certificate courses

Summer workshops and courses

Our blog, Mack the Flack, explores PR, journalism, and communications trends in the digital age.