One-Day Boot Camps
at SFU Vancouver

SFU at Harbour Centre

Take part in our hands-on, one-day boot camps at our convenient downtown Vancouver campus. These affordable ($159 plus tax) courses give you access to instructors who lead in their industries.

All SFU Continuing Studies boot camps run on Saturdays from 10 am to 4 pm. Registration is limited, so reserve your spot today.

We'll add more boot camps regularly, so check back for details: 

Saturday, August 24, 2013

How to Succeed at Freelance Journalism

with Remy Scalza

This boot camp, taught by an award-winning freelance journalist, is for aspiring writers and established journalists who want to learn how to make money through freelance work.

We’ll cover the following:

  • Connecting with editors
  • Pitching story ideas to newspapers, magazines, and websites
  • Developing your professional brand
  • Promoting yourself via the web, social media, and non-digital channels
  • Developing a professional network 
  • Finding freelance writing opportunities 
  • Supplementing your income through corporate writing opportunities
  • Building a freelance business plan

The course will feature lecture, class discussion, and guest presentations from leading local journalists and writers. By the end of the day, you’ll be ready to develop a freelance writing plan detailing your writing and income goals.

Please note that is not a writing course. We’ll focus exclusively on how to succeed financially as a freelance journalist by taking advantage of paid writing opportunities.

Saturday, August 24, 2013

HTML and CSS

with Keith Lay

This boot camp is an intensive introduction to web code. It's ideal for communications, marketing, journalism, fundraising, association, arts, and advocacy professionals who have experience using Internet tools, but want to learn some basic coding skills that will allow them to improve their online communication.

By the end of the day, you’ll understand how to write a simple web page in HTML and style it with CSS. You’ll be able to use these skills to develop and maintain a blog or web presence and use HTML and related markup languages for formatting tools like email newsletters. This will help you make better use of content management systems like Wordpress and Drupal as well as several kinds of forum software.

Please bring a wireless-enabled laptop or notebook loaded with a web browser.

Saturday, August 24, 2013

Social Media 1

with Jonathan Becker
and Kelsey Dundon

Featuring some of Vancouver's leading social media experts, this course is ideal for individuals, organizations, non-profits, and activists interested in using social media to engage, communicate, and create change. Join us for a workshop that explores the basic who, what, when, where, why, and how of social media, including search engine optimization (SEO), Facebook and Twitter tactics, building a blog, YouTube, and other sites.

Saturday, September 21, 2013

Advocacy Journalism

with Meghan Murphy,
Derrick O'Keefe,
and Jackie Wong


Moderated by
Sacha DeVoretz

Should journalists report the news objectively or from the heart? Is objectivity the enemy of advocacy, or is it the other way around?

In our changing Canadian media landscape where the potential and limitations of journalistic practice are constantly being redefined, it's time to explore advocacy journalism, a genre of journalism that uses traditional reporting tools to work for social change.

This one-day boot camp will explore the fundamentals of advocacy journalism as an instrument of change. You will learn how to self-publish, pitch stories to journalists and media outlets, and advocate for stories that shake up the status quo.

Saturday, November 2, 2013

Business-to-Business Marketing

with Natasha Netschay-Davies
and Jennifer Bach

 

This hands-on boot camp is for communications, marketing, branding, and digital content professionals who would like a day of intensive training on effective business-to-business (B2B) marketing.

We’ll cover the following:

  • Writing styles
  • Digital assets
  • Key digital content marketing tactics
  • How to navigate specific B2B social platforms
  • The basics of social web monitoring
  • How to define and identify thought leadership opportunities
  • Building strategies that focus on thought leadership
  • How B2B marketing differs from business-to-consumer (B2C) marketing
  • Language specific to B2B communications, including demand and lead generation, vendor selection and management, reputation management and governance, technology platforms, and content management systems

By the end of the day, you should be able to integrate digital and social technologies to leverage corporate content across mobile, online, and print platforms, and connect with industry players through strategic thought leadership campaigns that build brand awareness and engage influencers.

Saturday, January 25, 2014

Social Media 2

with Jonathan Becker,
Kelsey Dundon,
and Jeff Schultz

 

This beefed-up, more technical next step to Social Media 1 will focus on planning social content, promoting it through advertising, and how to create photos and other content like a professional.

Saturday, January 25, 2014

Getting A Job: What They Don’t Teach You in University

with Kahlil Ashanti,
Kevin Falk,
and Ray Torresan

Having a degree doesn't guarantee you a job. In today’s economy of record youth unemployment and baristas with BAs, the ability to create your own opportunities is a crucial skill.

This boot camp is for recent university graduates and others who might be struggling to get into their chosen field. You’ll learn what they don’t teach in school: how to create employment opportunities that go beyond what you’ve studied at university.

Three industry leaders (from the tech, entertainment, and corporate industries) will share their stories, techniques, and insights about what they would do differently, what they learned, and how you can avoid some common pitfalls.