Part-time, online Business-to-Business Marketing Certificate

Program details

Format Part-time, online

Each course runs from three to seven weeks and involves nine to 21 hours of instruction.* You'll also complete a three-week practicum (schedule to be determined with your practicum host).

*Online courses can be accessed at your convenience via Canvas, our online course management system


The program can be completed in as little as 16 months. You have up to three years to finish.*

*Beginning on the day you start your first course (as long as the course is part of the program's curriculum when you apply). 

Upcoming term You may start in any month with most courses.
Courses There are nine required courses and a professional practicum.
Learning materials We'll provide custom course materials at no additional cost. There are no required textbooks for this program. 
Tuition Tuition is based on the total cost of individual course fees, which range from $640 to $1,260.
Application fee $75 (non-refundable)
Application deadline Apply anytime. There is no application deadline for this program. 

Study online with other professionals

Flexible scheduling

The curriculum is designed to meet the scheduling needs of a working professional. You can access the course from wherever you have a computer with an Internet connection. Your course materials will be available 24/7, and assignment deadlines are posted well in advance.

Interactive environment

Studying online doesn't mean you'll miss out on interaction with others. You'll work through each course with a group of no more than 25 like-minded professionals from different locations and fields who will share experience, ideas and expertise. Additionally, you may always contact your classmates and instructors through Canvas.

Coursework: What to expect

Learn hands-on

Coursework reflects and builds upon the real-world experience that everyone brings to the program. The workload will vary, but you should be prepared to spend up to six hours a week on coursework, which will include online discussions, examples of live campaigns, case studies and business-focused assignments.

Work at your own pace

You'll typically set your own coursework hours, although occasionally you may need to meet your classmates online at a specific time. You'll also need to follow posted assignment and discussion timelines.

English language requirements  

To meet the demands of the program, you should have an advanced level of spoken and written English.

Technical information

You’ll access the online courses through Canvas, our learning management system, which is available through the SFU website. Canvas is extremely user-friendly—even if you’ve never studied online before. All you need is a computer with an Internet connection.

You may log into Canvas beginning on the first day of each course. For a list of Canvas-supported operating systems and web browsers, visit our supported web browsers page.

To learn more about Canvas, visit the SFU Canvas Student Guide.

Practicum (certificate students only)

After completing your classes, you’ll apply what you’ve learned during a business-to-business marketing practicum, which will help you build your portfolio and connections for your post-graduation job search.

Evaluation and graduation

Evaluation methods vary, but you will receive a final letter grade (A to F) at the end of each course. To complete the Business-to-Business Marketing Certificate, complete all courses as well as the practicum with at least a B average.