Part-time, online Business-to-Business Marketing Certificate

Master the essential B2B marketing and communications skills

In SFU’s online B2B Marketing Certificate, you’ll invest in your future by learning the skills you need to excel in marketing. The program will appeal to marketing, communications, digital, sales, brand and content professionals interested in effective B2B marketing—what works, why it works, and how it convinces corporate prospects to build stronger relationships with your brand.

You'll study the latest B2B marketing and communications tools, emerging platforms, and best practices, including the following:

  • Strategic and actionable B2B writing for blogs, social media, e-papers, case studies, speeches, industry association conferences and more
  • Content that is relevant, shareable, engaging, search-engine optimized and monetizeable
  • Marketing campaign development aimed at B2B lead generation and nurturing
  • B2B brand building using social media platforms and channels
  • Metrics and reporting for B2B marketing and communications strategies

Get hands-on marketing training from industry experts

You’ll learn from current industry experts using live campaigns, case studies and business-focused assignments. The curriculum includes hands-on B2B business cases from real companies and organizations.

After you’ve completed all of the courses, you’ll have up to three months to complete a part-time professional practicum at a business anywhere in the world. It will solidify your business-to-business marketing training, give you an edge in your job search and help you build a professional network.

Boost your career in one of Canada's fastest-growing fields

According to data from Canada's labour studies, the outlook for sales and digital media is 11 per cent growth per year. The following is a list of some of the careers you could target after completing SFU’s B2B Marketing Certificate:

  • Marketing and marketing communications
  • Strategic communications
  • Integrated marketing
  • Marketing management and strategy
  • Brand management
  • Product marketing management
  • Communications management
  • Web and digital content management
  • Social and digital media strategy
  • E-commerce and e-marketing
  • Direct marketing
  • SEO/SEM management
  • Content management
  • Community management
  • Digital marketing
  • Campaign marketing management
  • Social media management
  • Marketing automation management
  • Product communications management
  • Influencer communications
  • Dialogue marketing
  • Freelance writing and editing
  • Creative direction
  • Public and media relations