Digital Communications Certificate
Embrace the communication of the digital age
The world has changed. Media habits have morphed from static to dynamic, local to global, and 9 to 5 to 24/7. Public relations, marketing, communications, business and political professionals are struggling to keep up with changes brought on by a radical new way of communicating, resulting in high demand for trained digital communications experts.
Master social media, SEO, web marketing and more
SFU’s Digital Communications Certificate will give you the knowledge and skills you need to build community around a brand or organization using online content marketing, web advertising and social media.
The program is designed for public relations, marketing, journalism, business, government, NGO, non-profit, and other professionals who need to master the communication tools of the digital age. It’s also ideal for recent university graduates who wish to round out their education with practical training that will give them an advantage in the workforce.
Throughout eight practical courses, we’ll focus on the latest tools, techniques and skills associated with the following:
- Social media networking, integration and outreach
- Mobile communications
- Blogs and writing for the web, including the principles of search engine optimization (SEO)
- Content marketing
- Online display advertising and pay-per-click platforms
- Website mechanics
Meet a graduate
Elaiza, a 2013 grad of our Digital Communications Certificate, is living her passion at HootSuite.
Get applied training from Vancouver’s top digital communications experts
Industry experts from throughout Vancouver teach all of the courses in the program, which will take place at SFU's Vancouver campus.
They'll teach using hands-on case studies from real companies and organizations and give business-focused assignments. After finishing your classes, you'll complete a three-week professional practicum at a Metro Vancouver organization, which will help you solidify your training and build a marketable portfolio for your post-graduation job search. Visit our practicum section for details.
Graduate ready to take on a new career in digital marketing and communications
Our digital communications training will give you an edge in Vancouver’s competitive job market: Along with specialized digital communications skills, you'll graduate with certifications in Google AdWords and HootSuite, which will look great on your resumé and LinkedIn profile.
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