Full-time, in class Digital and Mobile Marketing Certificate

Embrace the marketing tools of the digital age

SFU’s Digital and Mobile Marketing Certificate will give you the knowledge and skills you need to market a brand or organization using online content, web advertising, social media and more.

The program is designed for public relations, marketing, journalism, business, government, NGO, non-profit, and other professionals who need to update their skills by mastering today's essential digital marketing tools. It’s also ideal for recent university graduates who want to round out their education with practical training that will give them an advantage in the workforce.

Elaiza_Datar_HootSuiteElaiza, a 2013 grad of our digital marketing program, landed a job she was passionate about at Hootsuite. Read her story

Master key marketing skills in social media, SEO and mobile advertising

Throughout eight practical courses, we’ll focus on the latest tools, techniques and skills associated with the following:

  • Social media networking, integration and outreach
  • Mobile communications
  • E-commerce
  • Blogs and writing for the web, including the principles of search engine optimization (SEO)
  • Content marketing
  • Online display advertising and pay-per-click platforms
  • Website mechanics

Get applied training from Vancouver’s top digital marketing and communications experts

Industry experts from throughout Vancouver will teach each course, ensuring that everything you learn has proven effective in today’s industry. Business-focused assignments and hands-on case studies from real companies and organizations will help you solidify your training. 

In-class students: After finishing your classes, you'll complete a three-week professional practicum at a Metro Vancouver organization, which will help you build your network and create a marketable portfolio for your post-graduation job search. Visit our practicum section for details.

Online students: After finishing your online courses, you'll complete a 120-hour practicum on a schedule you agree upon with your practicum host. You will have up to three months to complete your practicum.