Professor Fang Wan is an Associate Professor of Marketing, Ross Johnson Research fellow at the Asper School of Business of the University of Manitoba, Canada. She joined Aper School in 2003. Her research interests include Brand Management, Cross-Cultural Consumer Behavior and Media and Advertising Effects. Professor Wan has published more than 30 articles some of which appeared in Organization Behavior and Human Decision Process, Journal of Personality and Social Psychology, Journal of Business Ethics, Journal of advertising and Journal of Interactive Marketing. Dr Wan has also been pursuing an approach to teach, research and consult on branding.
With Dr Wan’s Brand Consortium, a brand consulting platform she created for business communities, she and her team have provided brand consultation services to Canadian and Chinese companies, ranging from small family business to industry conglomerates, representing a vast number of industries. Her brand workshops have won raving reviews from participants on both sides of the Pacific Ocean. Actively pursued by professional and business communities as a guest speaker, Dr Wan has been applauded as a powerful speaker who inspires and energizes her audience.