Research profile: Veronica Zammitto, SIAT

February 07, 2011

Veronica Zammitto, a cognitive psychologist and SIAT PhD student, was profiled in the Surrey North Delta Leader this week for her work on video games.

“My role is to study game players using a variety of techniques, including eye-tracking and analyzing signals from facial muscle activity, and measuring the electrical conductivity of the skin (measurements that correlate with emotional arousal) as well as heart rate,” she explains.

An avid gamer, Zammitto’s research has included several high profile games, including NBA Live 10 and NHL 11. Her recommendations are often quickly implemented, making the task all the more satisfying.

“Having the opportunity to work with someone like Veronica and the skill set that she can bring opens up so many design opportunities to make our games even better, from front end menu design to the in-game engagement levels,” says Paul Newton, Zammitto’s supervisor at EA.

Zammitto works for EA through the federal government’s MITACS program, which funds connections between academia and industry.

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