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'Silver Economy' offers business opportunities, SFU aging expert says

October 16, 2018
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Article originally appeared in the Vancouver Sun (date: October 15, 2018).

Scientists using digital games to help seniors stay socially connected were happy to see immediate results when they organized a Wii bowling tournament at 14 senior centres across Canada.

Not only were the participants connecting with each other for the weekly virtual games broadcast but “massive numbers of people would come out every week to cheer them on,” said SFU Education Prof. David Kaufman.

“It helps bring people together,” he said.

Using technology to help improve the lives of Canada’s aging population is the theme of the AGE-WELL2018 conference in Vancouver on Tuesday through Thursday.

AGE-WELL is a national network of centres of excellence researching how technology can increase the physical, cognitive and emotional well-being of seniors.

“There are two priorities: Great science and real-world impact,” said SFU gerontology Prof. Andrew Sixsmith, scientific director of AGE-WELL. “We want to create things that will have social benefits.”

Some of the products and services being showcased at the three-day conference include self-driving wheelchairs and a Geek Squad-style IT network to help seniors develop computer skills so they can access services and information online.

Canada’s aging baby boomers are generally more tech-savvy and have more money than their parents did, which is setting the stage for business opportunities in the “silver economy,” said Sixsmith.

“There are lots of opportunities for Canadian businesses to tap into that market,” especially in the areas of health and wellness and financial management and services.

Read the rest of this article, featuring comments from Dr. David Kaufman, via the Vancouver Sun.

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