Alysha Bains: The Digital Practices of Young Females: The Trial and Error of Identity. A Closer Look at the Story of RookieMag.com

School of Communication

When trying to organize and give meaning to social labels, teen girls are often placed in sites of tension and contradiction when trying to understand their place in the world and what it means to human. The mass media has always traditionally been a part of this equation when discussing the processes of identity construction and female youth. This paper is exploring this equation with a new dimension of digital practices that young females are engaging with. There is an interesting and rich dynamic that digital practices have with the trial-and-error approach to identity construction. The story of Tavi Gevinson, a young blogger turned founder of an online magazine rookiemag.com is told to demonstrate the complexity involved with the online world that young people are growing up in.