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Ignition Workshop Series

REGISTER HERE FOR OUR LATEST VANCOUVER WORKSHOP!

The Ignition Series is a 10-part workshop series designed to build your toolkit as a founder or senior team member, and help you to lay the groundwork of a successful company. The workshops are targeted at helping to deal with the real day-to-day issues faced by teams in high-growth startups. They provide material based on current, practical experience, which focuses on sustainability, execution, and results. The key points can be immediately applied to your startup, helping to successfully boost your growth rate.

YOU WILL LEARN:

  • To optimize product market fit and business model
  • Product management to provide tangible 'value' for prime customers
  • To match your capital requirements with the right investors
  • Advanced web analytics and metrics to drive leads and conversion
The program also features guest speakers, including subject matter experts, industry veterans, and successful entrepreneurs, to share key domain knowledge. 
 
The Ignition Workshop Series is presented free of charge by SFU Venture Connection┬« and VentureLabs┬«, in partnership with Coast Capital SavingsNRC-IRAP, the BCIC Venture Acceleration Program and Rocket Builders.

 

WHO CAN ATTEND?
Registration is limited to 60, with advance registration for incubator and accelerator clients.

COST
Free, but registration is required. Click on seminar dates below for registration links. 

 

2015/16 Series

VANCOUVER

1)  Assessing the Opportunity - Looking at Current and Future Markets 

     September 14th, 2015 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

Understand the value of market research for competitive advantage and customer development. Learn how effective market segmentation leads to effective messaging, positioning and pricing. Translate market intelligence into a competitive matrix, social media initiatives and a market entry strategy that matches your company and market opportunity.

 

Guest Speakers:

Dave Thomas

2)  Finding Product Market Fit - Match Your Product to the Market to Scale Your Company
        October 5, 2015 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

Start-up companies beed to be able to differentiate themselves to create a "Winning Product Offering" and tell prospective customers how they can meet their needs. They need to develop insight in to the competitors, market trends and buyers requirements that dominate their target market. In this seminar, you will learn how to develop a "must have value proposition" so you products meet the target customers' needs and lead to a viable revenue model.

 

Guest Speakers:

Dave Thomas
Rocket Builders

3)   Corporate Structure and IP Strategy for Start-ups - Practical Tips to Get Started

        October 19, 2015 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm-6:00pm
Workshop: 6:00pm-8:30pm

This workshop will focus on corporate structure, founder agreements, IP strategy, commercial agreements, financing structures and the Legal aspects of preparing for an exit.  

 

Guest Speakers: 

Mark Longo
Osler

4)   Government Assistance and Programs for Entrepreneurs - Programs for Your Company 

       November 9, 2015 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

This seminar will focus on different sources of government funding, including grants and matching funds. It will also touch on tax credit programs at the federal and provincial level including the Eligible Business Corporation (EBC) program for companies interested in raising capital from angel investors or venture capitalists.

 

Guest Speakers:

Brendan Cooper
Deloitte SR&ED

Riz Kheraj
NRC/IRAP

Rob McGarry
NRC Concierge

Dave Thomas
Rocket Builders

 

5)   Business Models and Competitive Analysis - Customers and Value Chain

       November 30, 2015 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm 

One of the key milestones for an early stage company is a business model that matches the market. Many new companies compete with their business model as well as their product. This workshop will look at how companies can evolve from a minimum viable product to a replicable business model that generates revenue and is sustainable as the company matures and goes through different growth phases.

 

Guest Speakers: 

Steven Forth
Team Fit 

6)  Revenue and Bottom-Up Financial Models 

     January 25, 2016 - SFU Harbour Centre, Room 7000

 

REGISTER NOW! 

Sign-In: 5:30 PM
Workshop: 6:00 PM - 8:30 PM

Generating initial revenue and market entry and penetration:
With a focus on generating initial revenue, market entry and penetration, this seminar will help participants develop the appropriate revenue model for their startup. Learn how to go from a 'Large Addressable Market' to an effective forecast for sales based on a 'bottom-up financial model'. Validate how you will generate revenue and translate it into a market prediction that is easy to understand for investors and potential partners. Translate your model into market entry initiatives and activities that match the market.

Guest Speaker:

Wayne Berg
Chief Commercial Officer
Coast Capital Savings

7)  Pricing and Customer Value

     February 15, 2016 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm
Workshop: 6:00pm - 8:00pm

This workshop will look at how successful companies differentiate their products and position them for long-term success. Understand how pricing is used to drive market strategy and penetration tactics and create value for customers, the members of the value chain and partners.

Guest Speaker:

Steven Forth
Team Fit

 

8)  Analytics and Metrics for Internet Marketing

     March 7, 2016 - SFU Harbour Centre, Room 7000

 

Sign-In: 5:30pm
Workshop: 6:00pm - 8:00pm

This workshop will look at different ways of communicating with the market and target customer. Learn how to combine industry specific inbound and outbound marketing techniques to communicate value. It will also introduce a series of analytical tools and methodologies that can be used to measure the impact of Internet marketing initiatives across many industries and sectors.

Guest Speakers TBD

9)  Government Funding and Program for Entrepreneurs

     March 21st, 2016 - Room 2270

Sign-in: 5:30pm
Workshop: 6:00pm - 8:00pm

This seminar will focus on different sources of government funding, including grants and matching funds. It will also touch on tax credit programs at the federal and provincial level including the Eligible Business Corporation (EBC) program for companies interested in raising capital from angel investors or venture capitalists.

This workshop is held in coordination with the Canadian Financing Forum Entrepreneur Bootcamp.

REGISTER NOW!

SURREY

1)  Assessing the Opportunity - Looking at Current and Future Markets 

     October 14th, 2015 - SFU Surrey, Room 5380

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

Understand the value of market research for competitive advantage and customer development. Learn how effective market segmentation leads to effective messaging, positioning and pricing. Translate market intelligence into a competitive matrix, social media initiatives and a market entry strategy that matches your company and market opportunity.

 

Guest Speakers:

Dave Thomas
Rocket Builders

2)  Finding Product Market Fit - Match Your Product to the Market to Scale Your Company
        November 4, 2015 - SFU Surrey, Room 5380

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

Understand the value of market research for competitive advantage and customer development. Learn how effective market segmentation leads to effective messaging, positioning and pricing. Translate market intelligence into a competitive matrix, social media initiatives and a market entry strategy that matches your company and market opportunity.

 

Guest Speakers:

Dave Thomas
Rocket Builders

3)   Corporate Structure and IP Strategy for Startups - Practical Tips to Get Started

        December 2, 2015 - SFU Surrey, Room 5380

Sign-In: 5:30pm-6:00pm 
Workshop: 6:00pm-8:30pm

This workshop will focus on corporate structure, founder agreements, IP strategy, commercial agreements, financing structures and the legal aspects of preparing for an exit.  

Guest Speakers:

Corry Clark and James B. Stewart - HDAS Law

 

Sign up to receive announcements when registration for upcoming workshops opens: http://eepurl.com/WJwNb

 

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