" I disagree with putting design too much on a pedestal because it just makes too much out of it, when the reality is that there are so many other factors to do with society, responsibility, to do with all these things, that design is really just a part of the story. And for me, a product which is not balanced in the sense of it may be designed superbly, but has the wrong price, is using children in China to make Nike shoes, there are serious problems in the world that have nothing to do with design, but we need to think about that."