"There has to be a new era of a kind of responsibility. There has to be a new way to think of these things. And it's not only to do with SUV's, it's also to do with cell phones, it's also to do with food, to do with packaging, everything around us, housing, public service, it's everywhere. And it's not a question of...I'm not trying to bite off more than I can chew, but...consumerism is fine. It's just how you do it. And what you consume."