Sauro: "One thing that does make a difference here is the "botega", L'Art of Communication, a workshop. This is an Italian term to explain the Botega of the Renaissance. Toscani wants to make it the same, but for the future. This is not an office, but we produce, we study, we do research and we go abroad with our ideas. [The situation is] like [how] Michelangelo went to London, to Paris and exported [his] ideas. So the workshop is key to Italy, and we believe in it. It makes a difference."