(Referring to products) So that the approach, the final approach has to be very, very friendly; your friend, it’s something that you manage easily. It’s not built up, not programmed: you have to keep the freedom of interpretation. But it is the philosophy of informality: you can put everything in it. What is this? (holding up a product) It’s for everything. You can travel with this. So I think that it is very important not just for Danese but, in my opinion, for the [entire] design world to keep the idea of transversal solution. Now, we are nomadic: we want to live everywhere with more things and bring them everywhere and now we find everywhere the same quality comforts, [the same] freedoms. "