It has been a wrong preconception about the city with regards to it as being the one turning the gears towards the growth of design in Italy, according to Cibic. He discusses about the pattern of factories opening their doors to young designers to attract them to come to the city and in the end it's only about showing. On the other hand, he finds Torino as a city that is now booming in terms of design. He believes that “they (the people) have developed a design community for themselves,” rendering the city to be more alive.