"When we start a new project we use the work that has come before for other purposes, and sometimes even for research." The Mendini's use the ideas and the research that has been generated from past projects and use them in new ways when working on new projects. For example, they will use the material research, mixed with research into color, and one of the company’s patterns to create a new object. This way they do not have to start from the beginning on every project. This is a clear illustration as to why it is important to keep past work and use it as a reference or starting point in the future.
When Atelier Mendini begins a project they always "think about the image a piece of design or architecture must have." "What is our intention?" This is the way that Atelier Mendini thinks about the human needs involved within a project, so that it is relevant to the location and the audience. "