Direct Sales: A Career Option

Direct Sales: A Career Option

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Robert Kiyosaki, bestselling author of “Rich Dad Poor Dad,” refers to direct marketing as a career choice of the future, “Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.”

What is ‘direct sales’? Direct selling is an expanding channel of distribution for the marketing of products and services directly to consumers.

A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs." With a low cost investment you can start your own business and be flexible in running the operation. Some of the products that are sold through direct sales include food and nutritional products, cosmetics and skin care products, clothing, candles, jewellery, toys and educational items, telephone and internet service. Certainly, while non-store retail is common (catalogues, Internet sales, etc.), direct selling is the only personalized, interactive channel.

Some of the advantages of the direct selling industry include:

  • Low financial risk – True: You can start your own business with small money. The idea and the item is already packaged and made for you. Once you find a product that you are passionate for, you are well on your way to starting your own business.
  • You are your own boss: If you don’t like the structure of the traditional work space, this may be something for you.
  • Open to All: Regardless of your age, sex, race, education, experience, income level, capital investment, family or business background, past success or failure, if you have a heart for face-to-face sales this is for you.
  • Flex-time: You have the flexibility to decide on your own working hours either part-time or full time.

As good as this sounds, you still need dedication and passion to succeed in this industry. These are some of the things to think about when considering direct sales as your career option. 

  • Don’t rush yourself. A good opportunity will not disappear overnight.
  • Ask a lot of questions about the company, the products, their cost, source of supply, start up fee, average earnings of active distributors, company’s guaranteed buy-back of required purchases
  • Are you ready to put in the time and effort? Can you handle the risks that go with a business' ups and downs?

Do some research to find out if there is a market for what you have to offer. Who will your customers be? Where will you sell your product? Who is the competition? What will you offer customers to make them choose your products over someone else’s?

‘Direct sales’ isn’t a pyramid scheme. Check out professional organizations to see if the company you’re considering is a member:


More info about direct selling:



Posted on March 29, 2012