Shark Truth: On a Mission to Stop the Soup

Shark Truth: On a Mission to Stop the Soup

By: Kevin Claveria
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At this year’s Volunteer & Civic Engagement Fair, I had the chance to meet some of the folks from Shark Truth. In case you didn’t know yet, Shark Truth is a not-for-profit consumer awareness group that seeks to engage consumers in a collaborative discussion to find alternatives to shark fin soup. The organization is founded by Claudia Li, an SFU Business alumnus, and has already received some media coverage, including one recently from the Vancouver Sun.

At the fair, I talked to Kevin Huang, one of the researchers for the organization. The sound quality of my video interview with Kevin wasn’t good, but here’s a transcript of what we talked about:

Q: Can you tell us a little bit about your organization?

A: We are Shark Truth. We are a non-profit conservation organization trying to stop the detrimental effects of the shark fin industry by working with, instead of against, consumers.

Q: What kind of volunteer opportunities are available for students at Shark Truth?

A: Currently we have two positions open, which are for Cantonese Communications Specialist — who will bring our marketing communications material to the Cantonese community — as well as for a graphic designer.

Q: How can students get more information?

A: If they want more information, please visit our website ( or give us a search on Facebook

By the way, in addition to volunteering, you can also support Shark Truth’s mission in one of the following ways:

- Telling your Faceboook friends about the effects of consuming shark fin soup
- Taking the Pledge to Stop the Soup for yourself or your wedding
- Encouraging couples-to-be to Stop the Soup at their wedding

The consumption of shark fin soup is driving sharks onto the brink of extinction. This is also bad news for the animals that depend on the delicate balance of marine ecosystems. Support Shark Truth today to help convince consumers to stop serving shark fin soup.

For more information, please visit the Shark Truth website or follow the organization on Facebook or Twitter. Interested students wanting to make a social and cultural impact should also keep an eye out for upcoming marketing positions opening in a month; you can also email for more details.

By Kelvin Claveria

Posted on November 25, 2010