Community Relations

Type of Experience: 
Co-op Work Term
Organization Information
BC Lions Football Club
Organization Profile: 
The BC Lions Football Club are the football team the represents our province in the Canadian Football League.
Surrey, BC
Experience Details
Position Title: 
Community Relations Associate
Responsibilites / Tasks: 
-Coordinated daily with professional athletes to organize, schedule and facilitate the presentation of four different community programs to over 150 elementary and secondary schools across the province. Booked road-trip presentations in 8 different cities in Northern B.C., and on Vancouver island. Received classified and fulfilled all in-kind donation requests, approximately 100 every 2 weeks. Helped set-up and facilitate community and operations related events such as the annual Orange Helmet Awards, and water-boys socials.
What did you learn: 
I learned how to employ my public relations skills in an environment with professional athletes, acting as liaison between them and the public. This included working with athletes and kids, parents, teachers, and the general public. This involved careful planning, and taking initiatives to make sure the athletes weren't taken advantage of. Facilitating each school program also taught me valuable management and organizational skills when dealing simultaneously with the athletes, schools, sponsors and colleagues.

We Are All Canucks: Giving Back

We Are All Canucks

The Vancouver Canucks are well known for their community involvement, and every semester they hire two interns to work with the community relations team. Michelle Muravi was one of these lucky picks last season and she shared with us what it’s like to work behind the scenes in the latest instalment of the We Are All Canucks series.

By: Elizabeth Moffat 6126 reads | 0 comments
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