· What separates this company from our competitors?

What separates this company from our competitors?

Question Intent
This question is intended to find out how much researches you have done prior to the interview and to test your economic sense.

Answer Tips
Don't forget that the interviewer knows the company inside out. You may be lucky enough to escape this question with some general statements that could apply to any company. However, the more pointed your answer, the better the impression you will make. If you've done your homework on this company you should know exactly what separates this company from its competitors.