. Tell me about your sales experience. What element of selling do you find most difficult?

Tell me about your sales experience. What element of selling do you find most difficult?

Question Intent

Most marketing jobs require some sales experience since selling and promoting products and services to customers are pillars of this discipline. Employers are keen to assess your ability to establish their products and services, as well as to promote yourself as a representative of their company. One way for employers to distinguish those that can from those that can't is to inquire about your weakness(es) in this area.

Answer Tips

If you have sales experience, great! Provide examples from your past and highlight specific and tangible achievements (e.g. achieved the $2000 goal for the fiscal 02-03). If you don't have any direct sales experience, do not panic. Instead, identify relevant soft skills and the specific activities that helped you develop these abilities. Several attributes that employers look for are: confidence, strong interpersonal skills, excellent verbal and written communication ability, initiative, and in some cases aggressiveness. As for discussing your weakness in the sales arena, steer away from interpersonal issues and instead touch on your lack of knowledge of the industry or company standards.