Fall 2016 - IAT 110 D100

Visual Communication Design (3)

Class Number: 5990

Delivery Method: In Person

Overview

  • Course Times + Location:

    Sep 6 – Dec 5, 2016: Thu, 2:30–5:20 p.m.
    Burnaby

Description

CALENDAR DESCRIPTION:

Visual communication for art and design in digital media. Students learn the fundamentals of digital raster and vector image creation. Design principles such as form, typography and colour theory as they apply to digital media will be taught. Students will have core projects in digital photography, magazine layout and kinetic typography. Primarily for non-SIAT majors; while SIAT majors may take the course, it does not count for credit for SIAT degree requirements. Breadth-Humanities.

COURSE DETAILS:

Students will learn in an innovative "studio style" lecture, were hands on activities will facilitate active engagement with the course materials. These activities will allow students to apply knowledge from the lecture material as they are learning it, aiding in retention and comprehension of the material.
This is not a software training course; students will be expected to be highly motivated and self-sufficient in learning the necessary skills to complete the assignments.

.

COURSE-LEVEL EDUCATIONAL GOALS:

Learning Outcomes

  1. Have an understanding of the process of visual design from ideation, iteration, revision to solution.
  2. Be able to work with readily available digital tools, such as Apps, freeware and cell phone cameras, to produce visual designs.
  3. Be able to apply principles and elements of design to an image, a series of images and to image and text combinations.
  4. Be able to critique their own designs and the work of others in terms of how elements within the design communicate idea and intention.

Grading

  • Participation 10%
  • Projects 65%
  • Quizzes 10%
  • Mid term exam 15%

NOTES:

This is a draft assignment weighting; assignment weights will be announced the first day of class.


This course uses the SIAT standard grading scale for final letter grades, the cutoffs for which are:

A+ - 95%
A - 90%
A- - 85%
B+ - 80%
B - 75%
B- - 70%
C+ - 65%
C - 60%
C- - 55%
D - 50%
F < 50%

REQUIREMENTS:

Learning Pre-requisites

Before starting this class, you should be able to:

  • utilize basic functionality of an operating system and software applications (print, scan and 
download instructional materials from a website)
  • organize your work-schedule; keep deadlines

This course requires regular attendance and participation to do well.

Materials

MATERIALS + SUPPLIES:

Texts

Readings will be delivered digitally through the online course-platform.

 

Hardware

You will need access to a computer that is able to process digital images and that you can download software to. You will be expected to download freeware at the beginning of term.

Have access to a digital camera. Camera phones or other lower quality cameras are fine as long as the picture is at least 10-mega-pixels in resolution quality.

Supplemental Fees:

There is a $15 supplemental course fee for printing and other in class activity supplies for this course.

Registrar Notes:

SFU’s Academic Integrity web site http://students.sfu.ca/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS