Simon Fraser University
Engaging the World

Course Outlines

Spring 2018 - BUS 702 G100

Marketing Management (3)

Class Number: 12399

Delivery Method: In Person

Overview

  • Course Times + Location:

    Feb 20, 2018: Tue, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Feb 27, 2018: Tue, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 20, 2018: Tue, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Feb 14, 2018: Wed, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 7, 2018: Wed, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 14, 2018: Wed, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Feb 8, 2018: Thu, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Feb 22, 2018: Thu, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 1, 2018: Thu, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 9, 2018: Fri, 9:30 a.m.–1:00 p.m.
    Location: TBA

    Mar 23, 2018: Fri, 9:30 a.m.–5:30 p.m.
    Location: TBA

Description

CALENDAR DESCRIPTION:

An introduction to the application of pricing, promotion, channel selection and product planning to marketing decisions. The strategic consideration of marketing management and its impact on the firm will be discussed. Students who have taken BUS 556 or BUS 754 may not take this course for further credit.

Graduate Studies Notes:

Important dates and deadlines for graduate students are found here: http://www.sfu.ca/dean-gradstudies/current/important_dates/guidelines.html. The deadline to drop a course with a 100% refund is the end of week 2. The deadline to drop with no notation on your transcript is the end of week 3.

Registrar Notes:

SFU’s Academic Integrity web site http://students.sfu.ca/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS