Spring 2018 - SCI 301 E100
Science Communication: An Introduction (3)
Class Number: 12767
Delivery Method: In Person
Course Times + Location:
Tu 4:30 PM – 7:20 PM
BLU 10011, Burnaby
Exam Times + Location:
Apr 13, 2018
7:00 PM – 10:00 PM
Instructor:Eileen van der Flier-Keller
Office: TASC 1 Room 7213
Prerequisites:60 units towards a BSc degree or permission of instructor.
As the role of science in society grows, so too does the need for effective science communication. Students will explore why we communicate science, the importance of knowing your audience, and best practices for a range of science communication approaches from traditional media, face to face, to online.
Introduction: Why communicate science?
Communicating to scientists vs non-experts
Who is the audience?
What’s your message: Issue? Problem? So what? Solutions? Benefits?
Refining the messages for different audiences
Traditional media: Print newspapers, magazines, radio, TV
Face to Face: Elevator pitch, presentations, TED talks, teaching, museums, live performances, informal learning environments, classrooms, debates, science festivals, café scientifique
Online: Blogs, websites, social media, podcasts, videos, twitter, infographics
Communicating Science Best Practises
Importance of Visuals
Evaluating Effectiveness of Science Communication
COURSE DETAILS: One 3 hour lectutre/week; 1 tutorial hour/week T
The tutorial time slot is included for Q and A, small group presentations, feedback on assignments, group projects, and lecture reserve days.
- Participation (in lectures and discussions) 10%
- Assignment 1: Elevator Pitch (your message) 20%
- Assignment 2: Science Writing 20%
- Assignment 3: Science Activity (group project) 20%
- Final Exam 30%
Escape from the Ivory Tower by Nancy Baron Island Press 2010
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Each student is responsible for his or her conduct as it affects the University community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS