Spring 2018 - SCI 301 E100

Science Communication: An Introduction (3)

Class Number: 12767

Delivery Method: In Person

Overview

  • Course Times + Location:

    Tu 4:30 PM – 7:20 PM
    BLU 10011, Burnaby

  • Exam Times + Location:

    Apr 13, 2018
    7:00 PM – 10:00 PM
    Location: TBA

  • Instructor:

    Eileen van der Flier-Keller
    evanderf@sfu.ca
    7787827210
    Office: TASC 1 Room 7213
  • Prerequisites:

    60 units towards a BSc degree or permission of instructor.

Description

CALENDAR DESCRIPTION:

As the role of science in society grows, so too does the need for effective science communication. Students will explore why we communicate science, the importance of knowing your audience, and best practices for a range of science communication approaches from traditional media, face to face, to online.

COURSE DETAILS:

COURSE TOPICS:
Introduction: Why communicate science?
Communicating to scientists vs non-experts
Who is the audience?
What’s your message: Issue? Problem? So what? Solutions?  Benefits?
Refining the messages for different audiences
Communication formats
Traditional media: Print newspapers, magazines, radio, TV
Face to Face: Elevator pitch, presentations, TED talks, teaching, museums, live performances, informal learning environments, classrooms, debates, science festivals, café scientifique
Online: Blogs, websites, social media, podcasts, videos, twitter, infographics
Communicating Science Best Practises
Speaking Science
Storytelling
Writing Science
Doing Science
Importance of Visuals
Evaluating Effectiveness of Science Communication


COURSE DETAILS: One 3 hour lectutre/week; 1 tutorial hour/week T
The tutorial time slot is included for Q and A, small group presentations, feedback on assignments, group projects, and lecture reserve days.

Grading

  • Participation (in lectures and discussions) 10%
  • Assignment 1: Elevator Pitch (your message) 20%
  • Assignment 2: Science Writing 20%
  • Assignment 3: Science Activity (group project) 20%
  • Final Exam 30%

Materials

REQUIRED READING:

Escape from the Ivory Tower by Nancy Baron Island Press 2010
ISBN: 9781597266642

Registrar Notes:

SFU’s Academic Integrity web site http://students.sfu.ca/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS