Fall 2019 - BUS 455 D100

Product & Brand Management (3)

Class Number: 5516

Delivery Method: In Person


  • Course Times + Location:

    We 9:30 AM – 12:20 PM
    WMC 3250, Burnaby

  • Prerequisites:

    BUS 254, BUS 343, BUS 360W, 90 units.



Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. If students took Product & Brand Management as a selected topics (BUS 491, 492, 493, 494, 495, 496) they may not receive further credit for this course.

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html