Fall 2019 - CA 381 E100

Thriving as a Cultural Entrepreneur (3)

Class Number: 9842

Delivery Method: In Person


  • Course Times + Location:

    We 5:30 PM – 8:20 PM
    GCA 4390, GOLDCORP

  • Prerequisites:

    45 units.



Focus on skills and knowledge required to thrive as a creator/entrepreneur in contemporary society. Exploration of the life cycle of various creative enterprises and the development of a personal plan to realize the student's goals. Additional topics to include an introduction to strategic and financial planning, brand development, contracts and business culture. Students with credit for FPA 381 may not take this course for further credit.


Led by three community-invested arts professionals, this course will focus on honing and building the skills, knowledge, and perspectives necessary for creative entrepreneurs to navigate the complexities of developing and executing creative projects. The arc of the course will illuminate the life cycle and models of creative enterprises and provide an entrepreneurial toolbox directed towards market need and impact, value propositions, strategic planning, business modelling, legal and financial considerations, raising money, building a brand, and building a team. The course will also address self care, ethics, and values-based decision making.

This course is ideal for students who want to actualize their creative vision and practice with integrity, rigour and expertise. With a greater sense of curiosity, clarity and confidence, students will emerge from the course with a personal plan to set the stage for their future endeavours. The methodology of the course will include lectures, group discussions, collaborative exercises, student-led presentations, and wherever possible, experiential learning opportunities.

Evaluation will be based on:
1. Attendance and participation; 2. A case study/short paper (or equivalent); 3. A Business Plan/Budget; and 4. The creation of a strategic/personal plan for the student’s creative enterprise.

By the end of the course it is expected that students will have made progress on their personal trajectories by achieving practical and useable knowledge. An online presence on the Canvas site where students will find course announcements, updates, syllabus, readings, postings of relevant news, articles, podcasts, and opinion pieces for discussion, along with the resources and tasks related to assignments, collaborative projects and the like.


  • Attendance and Participation 25%
  • Case study/short paper 20%
  • Business Plan/Budgeting 20%
  • Strategic/Personal Plan 35%



Priya Parker, The Art of Gathering: Creating breakthrough spaces that transform the ways we live, love, learn and lead 
ISBN: 9781594634925

George B. Bradt, Jayme A. Check, Jorge E. Pedraza and John A. Lawler, The new leader's 100-day action plan: How to take charge, build your team, and get immediate results.
ISBN: 9781119223238


Chip Heath and Dan Heath, Made to stick: Why some ideas survive and others die
ISBN: 9781400064281

Roger Fisher, William Ury and Bruce Patton, Getting to yes (revised)
ISBN: 9780143118756

Wallace, Creativity Inc: Overcoming the unseen
ISBN: 9780307361172

Tim Ferris, Tribe of Mentors: Short Life Advice from the best in the World
ISBN: 9781328994967

Edgar Villanueva, Decolonizing wealth: Medicine to heal divides and restore balance
ISBN: 9781523097890

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html