Fall 2019 - CMNS 226 D100

Digital Media Communication Techniques (3)

Class Number: 3491

Delivery Method: In Person


  • Course Times + Location:

    Th 10:30 AM – 12:20 PM
    TASC2 7460, Burnaby

  • Prerequisites:

    CMNS 110 and 130. CMNS 220 recommended.



This course introduces students to a variety of digital media communication technologies and techniques, including image and sound capturing and manipulation, Internet-based publishing and research, digitizing, editing and archiving. Design and management tasks involved in communicating using digital media are also introduced, including audio and video editing and processing, data integrity management, file structuring and packaging, and work presentation.


This course is designed to be an introduction to the field of Media Analysis and Production.  It is the gateway course for upper-level courses offered in the Media Analysis Lab within the School of Communication (e.g., CMNS 326 and CMNS 426).  The Media Analysis Lab uses the production of media (e.g., images, soundtracks, and videos) as a component of our experiential learning pedagogy.  The course introduces students to a variety of media analysis traditions, technologies, and techniques.  Using an iterative and experience-based learning environment, students cycle through the analysis, research, design, and production of audio-visual media, with the intention of developing a greater understanding of the conventions, meanings, and social implications of contemporary media forms.  

The course will be divided into lecture and lab components.  In the lectures, students will be expected to analyze and discuss the dominant contemporary genres, production paradigms, and conventions, as well as demonstrate development in their critical understanding of media forms and practices.  In the labs, students will be expected to gain technical knowledge and skills required for digital media production including: design, production planning, the use of image and sound recording equipment, uploading and formatting for the Internet, creative writing, lighting, framing, digitizing, editing, graphics, and presenting final productions.  Students must also present and discuss their productions in class.


  • (To be confirmed in the first class.)
  • Image Analysis 10%
  • Narrative Sequence Analysis 10%
  • Sound and Character Analysis 15%
  • Video Profile 20%
  • Video Communication Design 25%
  • Lecture and Lab Participation 20%


The school expects that the grades awarded in this course will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades.  In addition, the School will follow Policy S10.01 with respect to Academic Integrity, and Policies S10.02, S10.03 and S10.04 as regards Student Discipline.  [Note: as of May 1, 2009, the previous T10 series of policies covering Intellectual Honesty (T10.02), and Academic Discipline (T10.03) have been replaced with the new S10 series of policies.]



Readings will available on Canvas.   

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html