Fall 2019 - PUB 350 D100

Marketing for Book Publishers (4)

Class Number: 9452

Delivery Method: In Person

Overview

  • Course Times + Location:

    Fr 1:30 PM – 5:20 PM
    HCC 1325, Vancouver

  • Prerequisites:

    60 units.

Description

CALENDAR DESCRIPTION:

An exploration and application of marketing concepts to book publishing. Concepts and skills taught focus on differentiation of product categories and markets, and the creation of a marketing strategy for existing or new publications. Consideration of reading trends for all publication forms is included. Students with credit for CMNS 472 may not take this course for further credit.

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS