Fall 2019 - PUB 355W D100

Online Marketing for Publishers (4)

Class Number: 9472

Delivery Method: In Person


  • Course Times + Location:

    Fr 9:30 AM – 12:20 PM
    HCC 1425, Vancouver

  • Exam Times + Location:

    Dec 4, 2019
    12:00 PM – 3:00 PM
    HCC 1800, Vancouver

  • Prerequisites:

    60 units.



Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Students with credit for PUB 355 may not take this course for further credit. Writing.

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html