Fall 2020 - IAT 202 D100

New Media Images (3)

Class Number: 7831

Delivery Method: In Person


  • Course Times + Location:

    Mo 2:30 PM – 4:20 PM

  • Prerequisites:

    IAT 100 and a minimum of 21 units.



Explores the computational nature of technology as applied to contemporary art and design. It is a studio-based, media production course that explores new forms of art and design that are mediated by or modeled after computing processes as opposed to transforming or digitizing existing forms. Breadth-Humanities.


New Media Images, IAT 202, is an introduction to historical, aesthetic, theoretical and practical issues in digital video production. In this course, students will simultaneously develop technical ability and creative awareness through the combination of lectures, tutorials, projects and hands- on practice. Project planning and conceptualization will be emphasized. Image composition, the basics of soundtrack design, visual effects and editing grammars will be explored toward the aim of creating a final video project.


Course Objectives

- Students will develop core skills in video / film production.

- Students will begin to construct nuanced sound-image relationships

- Students will learn how to plan, shoot and edit an audiovisual sequence

- Students will begin to develop an understanding of montage and continuity editing

- Students will begin to explore the plasticity of the digital media through image and sound manipulation

Learning Outcomes

- After this course, students will be able to:

- Demonstrate a knowledge of sequencing as it relates to video

- Employ the correct strategies to create serviceable preproduction documents (such as treatment and storyboards)

- Demonstrate knowledge of post-production video software to successfully produce short films

- Frame images using the camera to support intention and idea

- Achieve credible results through the appropriate use of actors and staging for video production

- Edit and mix sounds to be free of technical problems such as pops, clicks and consistency

- Determine the correct sounds/sound mix to create a soundtrack that supports idea and intention


  • Projects 80%
  • Lab attendance and activities 5%
  • Lecture attendance and activities 5%
  • Mid term exam 10%


* This is a draft assignment weighting; assignment weights will be announced the first day of class.
* This course follows current SIAT letter grade scale.

A+ > 95%
A > 90%
A- > 85%
B+ > 80%
B > 75%
B- > 70%
C+ > 65%
C > 60%
C- > 55%
D > 50%
F < 50%




You will need to have access to a high speed internet connection and Adobe software Premiere or Final Cut Pro and After Effects. You will be responsible for installing and ensuring that software works on your computer.  Please see Adobe website for cost of software. There is an student rate.

You will also need someway of shooting video, a good cell phone camera is fine.  Having a tripod would be helpful, but not necessary. You can get an inexpensive tripod and a mount to hold a cell phone at places such as London Drugs.  

There are free software packages and/ or apps  that have similar features to Adobe, if you choose to use these, they will not be supported by course tutorials i.e. it will be your responsibility to meet course project requirements.   Adobe apps for iPad are not full featured and tutorials based on desktop version may not be compatible.    There is no tech support provided by the course on installing or trouble shooting software problems or installation.  Please ensure you have access before registering. 


- This list is to give students a general idea of course requirements. Students should see individual instructors for a precise list.

- Headphones (for monitoring sound)
- External storage device (to back up projects)
- Individual instructors may have requirements not on this list

Recommended Resources:

- PC or Mac computer that is capable of working with multi-media, including video

- Image, video and sound editing software

- portable hard drive that is suitable for video

Software in Labs (used extensively):

- Audacity (freeware)

- Adobe After Effects

- Adobe Premier

- Adobe Photoshop CS

- Adobe Soundbooth


"Sight, Sound, Motion:  Applied Media Aesthetics" (2013) by Herbert Zettl; 8th Edition; Cengage Learning
ISBN: 9781305578906

"From Word to Image:  Storyboarding & the Filmmaking Process" (2010) by Marcie Begleiter; 2nd Edition; Michael Wiese Productions
ISBN: 9781932907674

"Film Art:  An Introduction" (2016) by David Bordwell, Kristin Thompson; 11th Edition; Mc-Graw-Hill
ISBN: 9781259534959

"Audio-Vision:  Sound on Screen" (1994) by Michel Chion, Claudia Gorbman, Walter Murch; Columbia University Press
ISBN: 9780231078993

Registrar Notes:


SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html


Teaching at SFU in fall 2020 will be conducted primarily through remote methods. There will be in-person course components in a few exceptional cases where this is fundamental to the educational goals of the course. Such course components will be clearly identified at registration, as will course components that will be “live” (synchronous) vs. at your own pace (asynchronous). Enrollment acknowledges that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes. To ensure you can access all course materials, we recommend you have access to a computer with a microphone and camera, and the internet. In some cases your instructor may use Zoom or other means requiring a camera and microphone to invigilate exams. If proctoring software will be used, this will be confirmed in the first week of class.

Students with hidden or visible disabilities who believe they may need class or exam accommodations, including in the current context of remote learning, are encouraged to register with the SFU Centre for Accessible Learning (caladmin@sfu.ca or 778-782-3112).