Fall 2021 - BUS 434 E100
Foreign Market Entry (3)
Class Number: 3445
Delivery Method: In Person
Course Times + Location:
Th 5:30 PM – 8:20 PM
REMOTE LEARNING, Burnaby
Prerequisites:BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.
Examines various topics related to a firm's entry into international markets and the means of sustaining a formidable presence vis-a-vis competitors in foreign markets. Begins with an overview of the historical evolution of the globalization process, the internationalization process of individual firms, challenges that internationalizing firms face in terms of differences in culture and political risk among various host markets entered, and models of multinational companies, and then builds on this background in providing an overview and in-depth coverage of important entry modes such as licensing/franchising, JVs/alliances, acquisitions/mergers with specific focus on managing these modes of entry in an international setting. Students who have taken BUS 492 (Topic: Foreign Market Entry) may not take this course for further credit.
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
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TEACHING AT SFU IN FALL 2021
Teaching at SFU in fall 2021 will involve primarily in-person instruction, with approximately 70 to 80 per cent of classes in person/on campus, with safety plans in place. Whether your course will be in-person or through remote methods will be clearly identified in the schedule of classes. You will also know at enrollment whether remote course components will be “live” (synchronous) or at your own pace (asynchronous).
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