Summer 2021 - IAT 100 D100

Digital Image Design (3)

Class Number: 3860

Delivery Method: In Person


  • Course Times + Location:

    Mo, We 9:30 AM – 10:20 AM



This is a project-based course that introduces the theory and hands-on practice of art and design in digital media. As the introductory course in IAT, this course teaches the core fundamental principles in 2D visual design, sequential and animation design. Students learn the fundamentals of digital photography and vector image creation. The theory is contextualized in contemporary new media design practice and is broadly applicable across disciplines. Breadth-Humanities.


Digital Image Design is a project-based course that introduces the theory and hands-on practice of art and design in digital media. This introductory course in the School of Interactive Arts and Technology teaches the core fundamental principles in 2D visual design, sequential and animation design, and interaction design and user experience. The theory is contextualized in contemporary new media design practice and is broadly applicable across disciplines. This course is an excellent introduction to digital photography (camera and post production), web- based media, and motion graphics. 

Projects are both individual and team-based. Students are strongly encouraged to adapt experience from their own lives to project guidelines. There is no requirement to have previous creative or technical skill. Those students who have prior creative or technical skill will find challenges in finding a deeper level of engagement with theory and practice.


Course Objectives

This course is intended to:

- Provide students with a foundation in visual literacy for still, sequential and timebased images.

- Introduce media art as part of a diverse history that includes, fine art, design, technological development and psychology

- Encourage students to assess and articulate intention in design media through written and verbal critique

- Improve production value through iterative design practice, technical experimentation, and peer evaluation

- Provide students with an introductory skill set in professional media arts software that are used for bitmap, vector and animation design.


Learning Outcomes

By completing this course, it is anticipated that students will be able to:

- Apply visual literacy and design skills to still, sequenced and timebased images using professional software.

- Communicate story and message through visual design.

- Critically evaluate visual media and design in their own work and in that of their peers.


  • Smaller Assignments 15%
  • Software training 5%
  • Quizzes 5%
  • Project 1 (P01-Digital Photography) 20%
  • Project 2 (P02-Sequential Narrative) 25%
  • Project 3 (P03-Motion Graphic) 30%


*This is a draft of the assignment schedule and the grade breakdown. Final assignment weights will be announced on the first day of class.


*Remote Learning: Each week we will meet online and synchronously during assigned lecture and lab times.  Attendance and participation in these weekly meetings count towards your grades and are important to your successful performance in this class.



You will need to have access to a high-speed internet connection and Adobe software Photoshop, Illustrator and After Effects.  You will be responsible for installing and ensuring that software works on your computer.  Please see the Adobe website for the cost of the software. 

There are free software packages and/ or apps that have similar features to Adobe, if you choose to use these, they will not be supported by course tutorials i.e. it will be your responsibility to meet course project requirements.   Adobe apps for iPad are not full-featured and tutorials based on desktop versions may not be compatible.  There is no tech support provided by the course on installing or troubleshooting software problems or installation.  Please ensure you have access before registering. 

All other content required for this class will be provided via CANVAS.


Readings will be assigned via Canvas


"Reinventing Comics:  How Imagination & Technology are Revolutionizing an Art" (2000) by Scott McCloud; 1st Perennial Edition; William Morrow Paperbacks
ISBN: 9780060953508

"Making Comics:  Storytelling Secrets of Comics, Manga & Graphic Novels" (2006) by Scott McCloud; William Morrow Paperbacks
ISBN: 9780060780944

"Motion Graphic Design:  Applied History & Aesthetics" (2013) by Jon Krasner; 3rd Edition; Focal Press
ISBN: 9780240821139

“Understanding Comics” (1994) by Scott McCloud; Harper Collins
ISBN: 9780060976255

Registrar Notes:


SFU’s Academic Integrity web site is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University.


Teaching at SFU in summer 2021 will be conducted primarily through remote methods, but we will continue to have in-person experiential activities for a selection of courses.  Such course components will be clearly identified at registration, as will course components that will be “live” (synchronous) vs. at your own pace (asynchronous). Enrollment acknowledges that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes. To ensure you can access all course materials, we recommend you have access to a computer with a microphone and camera, and the internet. In some cases your instructor may use Zoom or other means requiring a camera and microphone to invigilate exams. If proctoring software will be used, this will be confirmed in the first week of class.

Students with hidden or visible disabilities who believe they may need class or exam accommodations, including in the current context of remote learning, are encouraged to register with the SFU Centre for Accessible Learning ( or 778-782-3112).