Fall 2022 - BUS 343 D100
Introduction to Marketing (3)
Class Number: 2958
Delivery Method: In Person
Overview
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Course Times + Location:
Sep 7 – Dec 6, 2022: Tue, 8:30–10:20 a.m.
Burnaby -
Exam Times + Location:
Dec 10, 2022
Sat, 8:30–11:30 a.m.
Burnaby
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Prerequisites:
45 units.
Description
CALENDAR DESCRIPTION:
The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Students with credit for COMM 343 may not take this course for further credit.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html