Fall 2022 - BUS 345 D100
Marketing Research (3)
Class Number: 3023
Delivery Method: In Person
Overview
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Course Times + Location:
Sep 7 – Dec 6, 2022: Mon, 9:30 a.m.–12:20 p.m.
Burnaby -
Exam Times + Location:
Dec 15, 2022
Thu, 8:30–11:30 a.m.
Burnaby
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Prerequisites:
BUS 343, 336, both with a minimum grade of C-; 45 units; OR Data Science majors with BUS 343 with a minimum grade of C- and 45 units.
Description
CALENDAR DESCRIPTION:
A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Students with credit for BUS 442 may not complete this course for further credit.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html