Fall 2022 - BUS 434 D100
Foreign Market Entry (3)
Class Number: 3121
Delivery Method: In Person
Overview
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Course Times + Location:
Sep 7 – Dec 6, 2022: Fri, 2:30–5:20 p.m.
Burnaby
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Prerequisites:
BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.
Description
CALENDAR DESCRIPTION:
Examines various topics related to a firm's entry into international markets and the means of sustaining a formidable presence vis-a-vis competitors in foreign markets. Begins with an overview of the historical evolution of the globalization process, the internationalization process of individual firms, challenges that internationalizing firms face in terms of differences in culture and political risk among various host markets entered, and models of multinational companies, and then builds on this background in providing an overview and in-depth coverage of important entry modes such as licensing/franchising, JVs/alliances, acquisitions/mergers with specific focus on managing these modes of entry in an international setting. Students who have taken BUS 492 (Topic: Foreign Market Entry) may not take this course for further credit.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html