Fall 2022 - BUS 657 G400
Marketing Strategies for Indigenous Leadership (4)
Class Number: 4380
Delivery Method: In Person
Overview
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Course Times + Location:
Location: TBA
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Prerequisites:
Only for students in the IBL EMBA program.
Description
CALENDAR DESCRIPTION:
Explores and advances strategic issues facing marketing decision-makers. Examines marketing approaches in Indigenous and multicultural contexts across a number of industries including government, private sector, entrepreneurial, social enterprise and healthcare. Designed for participants with a range of marketing expertise. A variety of approaches will be employed including seminars, workshops, guest speakers, and teamwork.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Graduate Studies Notes:
Important dates and deadlines for graduate students are found here: http://www.sfu.ca/dean-gradstudies/current/important_dates/guidelines.html. The deadline to drop a course with a 100% refund is the end of week 2. The deadline to drop with no notation on your transcript is the end of week 3.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html