Spring 2022 - IAT 202 D100

New Media Images (3)

Class Number: 2278

Delivery Method: In Person


  • Course Times + Location:

    Tu 4:30 PM – 6:20 PM
    SRYC 3310, Surrey

  • Prerequisites:

    IAT 100 with a minimum grade of C- and a minimum of 21 units.



Explores the computational nature of technology as applied to contemporary art and design. It is a studio-based, media production course that explores new forms of art and design that are mediated by or modeled after computing processes as opposed to transforming or digitizing existing forms. Breadth-Humanities.


New Media Images, IAT 202, is an introduction to historical, aesthetic, theoretical and practical issues in digital video production. In this course, students will simultaneously develop technical ability and creative awareness through the combination of lectures, tutorials, projects and hands- on practice. Project planning and conceptualization will be emphasized. Image composition, the basics of soundtrack design, visual effects and editing grammars will be explored toward the aim of creating a final video project.


Course Objectives

- Students will develop core skills in video / film production.

- Students will begin to construct nuanced sound-image relationships

- Students will learn how to plan, shoot and edit an audiovisual sequence

- Students will begin to develop an understanding of montage and continuity editing

- Students will begin to explore the plasticity of the digital media through image and sound manipulation

Learning Outcomes

- After this course, students will be able to:

- Demonstrate a knowledge of sequencing as it relates to video

- Employ the correct strategies to create serviceable preproduction documents (such as treatment and storyboards)

- Demonstrate knowledge of post-production video software to successfully produce short films

- Frame images using the camera to support intention and idea

- Achieve credible results through the appropriate use of actors and staging for video production

- Edit and mix sounds to be free of technical problems such as pops, clicks and consistency

- Determine the correct sounds/sound mix to create a soundtrack that supports idea and intention


  • Projects 65%
  • Lab attendance and activities 5%
  • Lecture attendance and activities 5%
  • Mid term exam 10%
  • Assignments 15%


* This is a draft assignment weighting; assignment weights will be announced the first day of class.
* This course follows current SIAT letter grade scale.

A+ > 95%
A > 90%
A- > 85%
B+ > 80%
B > 75%
B- > 70%
C+ > 65%
C > 60%
C- > 55%
D > 50%
F < 50%




This course uses Adobe software After Effects and Premiere. Adobe Photoshop and Illustrator are an asset. Projects may also be edited with Final Cut Pro. Software is available in SFU computer labs.  The school doesn't provide Adobe licences for personal computers, if you wish to access Adobe/ other software outside of school, this will be your responsibility to purchase and install. 

Labs may require you to bring headphones, if you do not have a set of headphones, some are available at the SFU Surrey Library. 

You will need paper and pen/pencil for taking notes during the Lecture and Lab.

All other content required for this class will be provided via CANVAS.


"Sight, Sound, Motion:  Applied Media Aesthetics" (2013) by Herbert Zettl; 8th Edition; Cengage Learning
ISBN: 9781305578906

"From Word to Image:  Storyboarding & the Filmmaking Process" (2010) by Marcie Begleiter; 2nd Edition; Michael Wiese Productions
ISBN: 9781932907674

"Film Art:  An Introduction" (2016) by David Bordwell, Kristin Thompson; 11th Edition; Mc-Graw-Hill
ISBN: 9781259534959

"Audio-Vision:  Sound on Screen" (1994) by Michel Chion, Claudia Gorbman, Walter Murch; Columbia University Press
ISBN: 9780231078993

Registrar Notes:


SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html


Teaching at SFU in spring 2022 will involve primarily in-person instruction, with safety plans in place.  Some courses will still be offered through remote methods, and if so, this will be clearly identified in the schedule of classes.  You will also know at enrollment whether remote course components will be “live” (synchronous) or at your own pace (asynchronous).

Enrolling in a course acknowledges that you are able to attend in whatever format is required.  You should not enroll in a course that is in-person if you are not able to return to campus, and should be aware that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes.

Students with hidden or visible disabilities who may need class or exam accommodations, including in the context of remote learning, are advised to register with the SFU Centre for Accessible Learning (caladmin@sfu.ca or 778-782-3112) as early as possible in order to prepare for the spring 2022 term.