Spring 2023 - BUS 441 D100

Web Analytics (3)

Class Number: 3537

Delivery Method: In Person

Overview

  • Course Times + Location:

    Th 2:30 PM – 5:20 PM
    WMC 2305, Burnaby

  • Exam Times + Location:

    Apr 17, 2023
    7:00 PM – 10:00 PM
    WMC 2202, Burnaby

  • Instructor:

    Jason Ho
    1 778 782-5836
  • Prerequisites:

    BUS 360W, BUS 343, both with a minimum grade of C-; 60 units.

Description

CALENDAR DESCRIPTION:

Adopting an experimental approach and being responsive to customer and competitor reactions is an essential skill set to firms and organizations. Situated in the data-rich environment of digital media and channels like websites or search engines, this course is designed to help students develop "probe and learn" skills, which translate beyond web and digital management, and help them acquire hands-on experience in using analytics tools to manage digital marketing campaigns.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html