Spring 2023 - BUS 448 D100

Integrated Marketing Communications (3)

Class Number: 3974

Delivery Method: In Person

Overview

  • Course Times + Location:

    We 9:30 AM – 12:20 PM
    WMC 3255, Burnaby

  • Exam Times + Location:

    Apr 22, 2023
    3:30 PM – 6:30 PM
    BLU 10921, Burnaby

  • Instructor:

    Aviva Philipp-Muller
    1 778 782-3027
  • Prerequisites:

    BUS 347, 360W, both with a minimum grade of C-; 60 units.

Description

CALENDAR DESCRIPTION:

An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html