Summer 2023 - BUS 341 D100

Fundamentals of Marketing (4)

Class Number: 1848

Delivery Method: In Person


  • Course Times + Location:

    Tu, Th 10:30 AM – 12:20 PM
    BLU 10921, Burnaby

  • Instructor:

    Luana Carcano
    1 778 782-5891
  • Prerequisites:

    This course is only open to students admitted to the business administration minor between Fall 2012 - Summer 2016 and who have 45 units, OR to students admitted to the business administration minor Fall 2016 - onwards and who have 45 units, and corequisite: BUS 200.



Provides an introduction to the field and practice of marketing. Takes an expansive approach and addresses how people, ideas, organizations, and places, as well as more conventional products/services, are marketed. The course goes beyond theory and challenges students to apply these concepts to real world situations. Students with credit for BUS 343 may not take BUS 341 for further credit.

Registrar Notes:


SFU’s Academic Integrity website is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university.