Simon Fraser University
Engaging the World

Course Outlines

Fall 2024 - BUS 455 D100

Product & Brand Management (3)

Class Number: 3392

Delivery Method: In Person

Overview

  • Course Times + Location:

    Sep 4 – Oct 11, 2024: Tue, 11:30 a.m.–2:20 p.m.
    Burnaby

    Oct 16 – Dec 3, 2024: Tue, 11:30 a.m.–2:20 p.m.
    Burnaby

  • Instructor:

    Andrew Harries

  • Prerequisites:

    BUS 254, BUS 345, BUS 347, and BUS 360W, all with a minimum grade of C-; 90 units.

Description

CALENDAR DESCRIPTION:

Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. If students took Product & Brand Management as a selected topics (BUS 491, 492, 493, 494, 495, 496) they may not receive further credit for this course.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html

RELIGIOUS ACCOMMODATION

Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.