Simon Fraser University
Engaging the World

Course Outlines

Fall 2025 - IAT 202 B100

New Media Images (3)

Class Number: 6309

Delivery Method: Blended

Overview

  • Course Times + Location:

    Sep 3 – Sep 12, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Sep 22, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Oct 6, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Oct 20, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Nov 3, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Nov 17, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

    Dec 1, 2025: Mon, 10:30 a.m.–12:20 p.m.
    Surrey

  • Prerequisites:

    IAT 100 with a minimum grade of C- and a minimum of 21 units.

Description

CALENDAR DESCRIPTION:

Explores the computational nature of technology as applied to contemporary art and design. It is a studio-based, media production course that explores new forms of art and design that are mediated by or modeled after computing processes as opposed to transforming or digitizing existing forms. Breadth-Humanities.

COURSE DETAILS:

Visual Storytelling for Content Creators, IAT 202, is an introduction to historical, aesthetic, theoretical and practical issues in digital video production with an emphasis on building a social media campaign to promote video/film projects to a larger online audience. In this course, students will simultaneously develop technical ability and creative awareness through the combination of lectures, tutorials, projects and hands-on practice. Project planning and conceptualization will be emphasized. Image composition, the basics of soundtrack design, visual effects and editing grammar will be explored toward the aim of creating a final video project.

COURSE-LEVEL EDUCATIONAL GOALS:

Course Objectives

- Students will develop core skills in video / film production.

- Students will begin to construct nuanced sound-image relationships

- Students will learn how to plan, shoot and edit an audiovisual sequence

- Students will begin to develop an understanding of montage and continuity editing

- Students will begin to explore the plasticity of digital media through image and sound manipulation

- Students will be introduced to the technical, practical and conceptual aspects of creating a social media campaign. 

Learning Outcomes

- After this course, students will be able to:

- Demonstrate a knowledge of sequencing as it relates to video

- Employ the correct strategies to create serviceable preproduction documents (such as treatment and storyboards)

- Demonstrate knowledge of post-production video software to successfully produce short films

- Frame images using the camera to support intention and idea

- Achieve credible results through the appropriate use of actors and staging for video production

- Edit and mix sounds to be free of technical problems such as pops, clicks and consistency

- Determine the correct sounds/sound mix to create a soundtrack that supports idea and intention

- Create and evalulate a social media campaign for impact and effectiveness. 

Grading

  • Projects 80%
  • Lab attendance and activities 5%
  • Lecture attendance and activities 5%
  • Mid term exam 10%

NOTES:

* This is a draft assignment weighting; assignment weights will be announced the first day of class.
* This course follows the current SIAT letter grade scale.

A+ > 95%
A > 90%
A- > 85%
B+ > 80%
B > 75%
B- > 70%
C+ > 65%
C > 60%
C- > 55%
D > 50%
F < 50%

 

Materials

MATERIALS + SUPPLIES:

This course uses Adobe software Adobe After Effects and Premiere or Davinci Resolve (which is free).  Adobe Photoshop and Illustrator are an asset.

 
Software is available in SFU computer labs.  The school doesn't provide Adobe licences for personal computers, if you wish to access Adobe/ other software outside of school, this will be your responsibility to purchase and install. 


All other content required for this class will be provided via CANVAS.

RECOMMENDED READING:

"Sight, Sound, Motion:  Applied Media Aesthetics" (2013) by Herbert Zettl; 8th Edition; Cengage Learning
ISBN: 9781305578906

"From Word to Image:  Storyboarding & the Filmmaking Process" (2010) by Marcie Begleiter; 2nd Edition; Michael Wiese Productions
ISBN: 9781932907674

"Film Art:  An Introduction" (2016) by David Bordwell, Kristin Thompson; 11th Edition; Mc-Graw-Hill
ISBN: 9781259534959

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

At SFU, you are expected to act honestly and responsibly in all your academic work. Cheating, plagiarism, or any other form of academic dishonesty harms your own learning, undermines the efforts of your classmates who pursue their studies honestly, and goes against the core values of the university.

To learn more about the academic disciplinary process and relevant academic supports, visit: 


RELIGIOUS ACCOMMODATION

Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.