Simon Fraser University
Engaging the World

Course Outlines

Spring 2025 - BUS 615 G100

Marketing (4)

Class Number: 3850

Delivery Method: In Person

Overview

  • Course Times + Location:

    Jan 10 – Mar 7, 2025: Fri, 2:00–5:30 p.m.
    SEGAL

    Mar 21, 2025: Fri, 9:30 a.m.–1:00 p.m.
    SEGAL

    Apr 4 – Apr 11, 2025: Fri, 2:00–5:30 p.m.
    SEGAL

    Mar 22 – Apr 5, 2025: Sat, 9:30 a.m.–1:00 p.m.
    SEGAL

  • Instructor:

    Luana Carcano
    1 778 782-5891

Description

CALENDAR DESCRIPTION:

Apply the fundamentals of marketing management including understanding competitive rationality, why competitive advantage needs to be managed as a process, and the creation and evaluation of customer equity. Learn how to formulate and implement offering, pricing, placement and marketing communication strategies that will lead to growth and competitive advantage. Students with credit for BUS 556 or BUS 702 or BUS 754 may not take this course for further credit.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Graduate Studies Notes:

Important dates and deadlines for graduate students are found here: http://www.sfu.ca/dean-gradstudies/current/important_dates/guidelines.html. The deadline to drop a course with a 100% refund is the end of week 2. The deadline to drop with no notation on your transcript is the end of week 3.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html

RELIGIOUS ACCOMMODATION

Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.