Fall 2026 - BUS 441 D100
Web Analytics (3)
Class Number: 2466
Delivery Method: In Person
Overview
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Course Times + Location:
Sep 9 – Dec 7, 2026: Mon, 2:30–5:20 p.m.
Burnaby
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Instructor:
James Flory
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Prerequisites:
BUS 232 or ECON 233 or STAT 270 or STAT 271, BUS 360W, and BUS 343, all with a minimum grade of C-; 60 units.
Description
CALENDAR DESCRIPTION:
Adopting an experimental approach and being responsive to customer and competitor reactions is an essential skill set to firms and organizations. Situated in the data-rich environment of digital media and channels like websites or search engines, this course is designed to help students develop "probe and learn" skills, which translate beyond web and digital management, and help them acquire hands-on experience in using analytics tools to manage digital marketing campaigns.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
At SFU, you are expected to act honestly and responsibly in all your academic work. Cheating, plagiarism, or any other form of academic dishonesty harms your own learning, undermines the efforts of your classmates who pursue their studies honestly, and goes against the core values of the university.
To learn more about the academic disciplinary process and relevant academic supports, visit:
- SFU’s Academic Integrity Policy: S10-01 Policy
- SFU’s Academic Integrity website, which includes helpful videos and tips in plain language: Academic Integrity at SFU
RELIGIOUS ACCOMMODATION
Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.